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3 Obvious Social Media Mistakes That Are KILLING Your Success!

3 Obvious Social Media Mistakes That Are KILLING Your Success!

-- It seems that everywhere you look, new business are thriving on social media and making a name for themselves; but why isn’t your business thriving? We’ve identified 3 common social media mistakes that turn your smash content into trash content. 1. Content DumpingYou have content. Loads...


The Best Tools for a Start Up businesses

The Best Tools for a Start Up businesses

I was once given great advice on how much to look to raise for seed capital for a business from Wallace Stetenius, of Cadmus Communications.  Currently, Wally is a Visiting Lecturer in Business Administration.  Wally is the former chairman and CEO of Cadmus Communications Corp., one of the...


How important are online reviews!

How important are online reviews!

Fortunately, I have lived in what is referred to as the "old days" and the "new days".  When I say the old days, as it relates to ratings, I think of the days that we would survey our customers to determine areas for improvement.  These surveys were critical to our success.  We would...


5 Ways You’re Doing Social Media Totally WRONG!

5 Ways You’re Doing Social Media Totally WRONG!

-- With 8 years of social media marketing under my belt, I've picked up on great and not-so-great ways to grow a following and develop a brand, some of these being from my own trial and error! I decided that compiling all of these mistakes would be beneficial for anyone starting out online...


The Three Types of Consumers

The Three Types of Consumers

Types of Consumers Five years ago, I read an internal research report by a major international advertising company regarding the three types of consumers in the marketplace.  The research was comprehensive, and the conclusion was simple to understand and made total common sense.  Since...