3 Obvious Social Media Mistakes That Are KILLING Your Success!
It seems that everywhere you look, new business are thriving on social media and making a name for themselves; but why isn’t your business thriving? We’ve identified 3 common social media mistakes that turn your smash content into trash content.
1. Content Dumping
You have content. Loads of content! What now? Obviously, your next step is to post as frequently as possible so that you can reach as many people as possible, right? Sort of.
Content dumping is the act of publishing your content at an alarming rate without any variety, clogging the feeds of your audience. Imagine a social platform as a stomach and its content as burritos. One or two burritos will be awesome and pretty fulfilling. 7 or 8 burritos will be hard to stomach and become borderline painful to swallow!
Schedule your content easily via Hootsuite, Buffer, or another scheduling app. This can allow you to properly structure your social media strategy several weeks in advance, without dumping a steaming load of content in one day.
2. ZERO Community Involvement
How often do you hop onto Instagram or LinkedIn as your business/brand and engage on other peoples posts? If your answer is never, it’s about time to start!
But Ryan, how the heck do I do that? What benefit does this even give me? Who would care if I liked their post?
Woah there trainer, let’s start with an easier way to engage with people on platforms! If you’re posting your content manually, don’t just post and bail, take 5–10 minutes before or after you upload on that platform to jump into your feed and show your followers some love!
The benefits of engaging with your community are endless but one thing you might notice is the trade-off of love on your posts. If you like or comment something meaningful on someone’s post they’re more likely to engage back, thus creating a cycle! Want to make an even deeper impact? Engage with specific brands or influencers that you would want to work with, having them become aware of your services can only help build your future endeavours together!
3. Not Promoting Your Other Social Platforms
Social platforms work very similar to the discovery of our solar system. Imagine your strongest social media platform is planet Earth, the most thriving planet of them all, and your other platforms as the various other planets.
Since every other awesome planet was discovered via Earth, it would be a great idea to share your social media platforms through the one that holds the most attention! Every individual person’s interests are different, so it makes sense to give your audience a variety of platforms to discover and consume your content on.