(306) 551 3463

(306) 551 3463

Digital Marketing

For Small & Medium Size Businesses

If your business is based in Saskatchewan you may qualify for the RSTS Program to subsidize 100% of the training cost.

COURSE OVERVIEW

Digital Marketing for small & medium enterprises - Refresh and Relaunch provides the participant with the tools to market their business online. The focus of the course is to provide the ability to employees of small and medium enterprises to refresh and relaunch their business during and post pandemic. The course content includes overall marketing, branding, SEO. PPC, social media and web analytics and design. As well, the course includes a module on managing virtual teams. Participants access personal coaching to facilitate learning and aid in the execution of principles for their unique industry.
The course provides the participant with the latest in digital marketing training to refresh and relaunch their business. Upon successfully completing the course, participants will have developed a marketing plan that can refresh, relaunch and pivot their business opening up new markets and revitalizing old ones and be provided a certificate of completion.
 

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SEO, Content Marketing, Pay-Per-Click & Digital Analytics


Course Curriculum:
● Digital Marketing Program Introduction● SEO Foundation● Content Marketing Foundation● Different types of online content.● Choosing the right content for the right audience.● Making content that gets results.● Digital Analytics Foundation● Google Analytics● PPC Foundation● What is PPC?● Search versus banner ads.● Important elements to consider to create an effective banner.● Advantages of using PPC ads.● Tools to Utilize

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Social Media Marketing


Course Curriculum:
● Understanding the connection between marketing and social media.● Driving traffic through social media to your site.● Making the most of social media and managing your time efficiently.● Choosing the right social media channels.● Following a social media marketing strategy.

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Reputation Managment


Course Curriculum:
● Online Reputation Management Foundation● Google and Bing Listings● Optimization of Listings● Site Referral Listings● Tools to Utilize

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Email Marketing


Course Curriculum:
● Developing a mailing list.● How to maximize email marketing campaigns.● Email marketing etiquette and best practices.● Using lead magnets.● Different types of emails.● Tools for Emailing

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Website Management


Course Curriculum:
● Website Branding● Building a Website that Converts● Website Tools for Conversion● E-commerce Marketing Foundation● Tools to Utilize

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Marketing in a Connected World


Course Curriculum:
● Major changes in today’s connected marketplace● The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers) ● Connectivity as the new game-changer of marketing● From traditional to digital marketing.

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Managing Virtual Teams


Course Curriculum:
● Definition of virtual team● Virtuality continuum● Virtual teams and diversity● Benefits and challenges of a virtual team● The skills of an effective virtual team leader● Dealing with motivation challenges● Hiring the right people to work as part of a virtual team (what personality traits and soft skills they need to have)● Building trust in remote teams● Developing socialization among remote team members● Communication challenges● Communication across space and time● What tools to use to communicate in a virtual team● Holding a virtual team meeting● Coordination and logistics of remote teams● Introducing new technologies for virtual team members to use

Meet Your Instructors

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Wayne UnRuh

President, Metrics Online Marketing

Wayne has held various executive level positions throughout his 30 year career in business including CFO of DirectWest Publishing, President and CEO of PrintWest Communications and Regional Sales Manager for User-Friendly Phone Book to name a few. He has launched several business over his career including Metrics Online Marketing and Metrics Software Solutions.
A graduate of the University of Saskatchewan from Commerce. He obtained his Chartered Accountant designation in 1999 and attended numerous executive courses in the field of marketing, management and mergers and acquisitions at Richard Ivey School of Business, Queens University, North Western University and Harvard University.
As the President of Metrics Online Marketing, he works with over 40 clients in successfully growing their business.

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Dana Wilkins

President, Abundance Consulting 

Dana has extensive experience leading a team in a Senior Executive position in Government. He has used the skills gained by his experience and completing his Masters of Business Administration in Executive Management and International Study, to not only assist small businesses to large corporations address their issues and assist them in positioning them for growth and profitability into the future, through the team of highly skilled professionals in his Business Consulting Corporation, but to start a number of businesses of his own. 
Dana’s passion is to help people personally or with their business issues!

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Ryan Doka

Digital Marketing Manager, Metrics Online Marketing

Ryan is a social media expert. He has built a following of over 150,000 subscribers on YouTube and over 500,000 followers on TikTok. Over the past 10 years he has been successful in establishing brands online in various social mediums including Facebook, Instagram, LinkedIn, TikTok, YouTube and other social media.
Currently, Ryan works with Metrics Online Marketing providing social media services for over 40 clients throughout Canada. He has successfully worked to position a number of brands in manufacturing, retail and other sectors in Canada.

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Brittany Meireles

Brand Manager, Metrics Online Marketing

Brittany is an Illustrator/Designer. She has an eye for colour & detail, and specializes in creating logos. After 2 years of attending Saskatchewan Polytechnic, Brittany completed the Graphic Communications Program and obtained her diploma. When she is not designing, she enjoys doing photography in her free time.
Currently, Brittany works with Metrics Online Marketing providing her branding expertise for over 40 clients throughout Canada.

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Contact Us


Address

3440 Balsam Grove,Regina, SK, S4V 2S4

Hours

Monday - Friday: 8 AM - 6 PM

Contact

306-551-3463moc.gnitekramenilnoscirtem%40enyaw

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