Business search engine training that is
Simple
and designed for Canadian businesses.
Talk to one of our Business Advisors
You probably have lots of questions right now, and that's normal! There is a lot to consider. Our business advisors are trained to help you find the right learning program, grant, and financing options for your business. Book a free 15 minute discovery call using the link below to find out if one of our programs is the right fit for you!
SEO/SEM Intensive
Engaging Learning Style
Learn from peers in class and apply your knowledge of search engine optimization and marketing.
Designed for Entrepreneurs
Learn effective use of search engines in a way that is practical and immediately useable.
Develop YOUR Winning Strategy
Discover what tools, strategies, and platforms will optimize your SEO ranking.
FORMAT
Online
DURATION
4 Weeks
TIME
24 Total Hours
Program Overview
SEO (search engine optimization) courses help you learn the ins and outs of ranking on the first page in Google and other search engines.
Understanding SEM (Search Engine Marketing) can help drive more traffic and ultimately more revenue for your business. When choosing a course, it’s important to find one that offers timely information as best practices for search change frequently.
Whether you are going to do it yourself or you will be having someone do it for you, understanding SEO and SEM is critical for your business’s success.
Throughout this program, participants will obtain the tools to oversee and even do their own SEO and SEM. You’ll learn the secrets that can help you beat your competitors and get you to be Number 1 in your market.
Program Modules
Introduction to Search Engine Optimization & Marketing
Launch into the first unit of this course by gaining a strong understanding of the technical field that is Search Engine Marketing (SEM)
Exploring Organic Search
In this unit, dive deep into organic search, and learn the skills and concepts needed to build an organic presence and improve search ranking.
Paid Advertising
In this unit, you'll learn how advertising on search engines work, and apply the skills needed to create targeted, impactful text ads that resonate with search intent.
Intro to SEM Analytics & Measurement
In the final unit of this course, you'll explore how to use Google Analytics and Google Tag Manager: industry-standard tools to support your SEO & SEM efforts.
Funding Opportunities are Available!
Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees?
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.