Business social media training that is
and designed for Canadian businesses.
You probably have lots of questions right now, and that's normal! There is a lot to consider. Our business advisors are trained to help you find the right learning program, grant, and financing options for your business. Book a free 15 minute discovery call using the link below to find out if one of our programs is the right fit for you!
Engaging Learning Style
Learn from peers in class, and then apply your new knowledge by managing your own social media.
Designed for Entrepreneurs
Learn effective use of social media in a way that is practical and immediately useable.
Develop YOUR Winning Strategy
Discover what tools, strategies, and platforms will address your specific social media needs.
FORMAT
Online
DURATION
4 Weeks
TIME
24 Total hours
Program Overview
Social media proves to be a powerful tool when it comes to growing your small business. Besides brand awareness, social media can help you meet several business goals including increasing sales, expanding market reach, launching new products, as well as improving customer experience and retention.
The problem is that social media can be difficult to understand and manage. With multiple platforms that all have changing trends and algorithms, how can a busy business owner keep up?
This program helps you determine which social media platforms you should be marketing your business on and provides a simple, in depth understanding of how to market your business successfully on Facebook, LinkedIn, Instagram, Twitter, Tik Tok, Snapchat & Pinterest.
SOCIAL MEDIA MARKETING
Launch into the first unit of this course by gaining a strong understanding of the technical field that is Search Engine Marketing (SEM)
Workshop 1 Social Media Audit & Refresh
Organic Marketing
Craft your social identity - your brand story, visual identity, and tone - by creating high impact posts promoted organically.
Paid Social Media
Learn how to design a strong multi-platform marketing campaign with a specific purpose and the ability to measure results and adjust quickly.
Workshop 2 Setting up Social Ads
Social Media planning & KPI's
Plan a full social media campaign including what goals you want to accomplish to choosing the strategy and finally how to measure your results and ROI.
Funding Opportunities are Available!
Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees?
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.