Search has one of the highest return on investment because users are ready to buy.
Search Engine Optimization
Why is SEO Important?
Search engine optimization (SE0) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Optimizing your website for search engines such as Google provides one of the highest returns on investment of any marketing program.
The reason being is that people that are searching are on the road to buying the product or service they are searching for. We call this a directive medium as opposed to social media which is an awareness medium.
There are a number of other reasons why SEO is important to your business
Organic search for our clients provides the greatest amount of traffic and leads. For some of our clients, organic search provides up to 65% of their leads.
SEO builds trust and credibility. After all, the goal of SEO is to provide a foundation for a beautiful website that provides a great user experience. SEO experts understand the importance of designing a website that does just that.
Great SEO means that one can localize their search results. For many of our customers, we have not only expanded their traffic by expanding the number of search terms that they show up on but also expanded their market geographically by localizing the search results to other cities.
SEO impacts the buying cycle. Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective. Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game-changer. It will also undoubtedly impact the buying cycle in a positive way when done right.
SEO Best Practices Are Always Being Updated. It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances. The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.
Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.
On a final note, a recent study showed that the first three search landing positions result in nearly 40% of all the traffic while up to 97% of people remain on the first page of search and don't search the second page. What’s this mean is that If you’re not on Page 1, you need to be.